The Biden Ad We Need Now
3 min readOct 19, 2020
The Biden Campaign and Democratic Senatorial Campaign Committee Must Make it Psychologically Safe for Trump Voters to Switch Sides: understanding the role that cognitive dissonance plays is key.
Like many others, I’ve found it stunning that roughly 40 percent of American voters continue to support President Trump despite all his obvious flaws. Many wonder, how could even one voter still support Trump?
